Rich Cruz, MSIOP, SHRM-CP

As an advisor and consultant to C-suite executives, Rich Cruz helps organizations improve performance, develop self-efficacy among workers, foster organizational commitment through employee engagement, and lead change. He also provides highly effective training, education, and coaching to work groups to increase competencies for talent development. He has more than 18 years of experience as a management consultant and 27 years of managing people. He has designed and implemented customized business solutions for dozens of clients in various industries.

Rich’s passion lies in solving problems creatively, planning and executing HRM and marketing strategies, and optimizing communication channels. I also serve organizations as a multi-talented innovative change agent who leverages technology to improve systems and processes. I have designed and/or developed hundreds of websites, increasing SEO, user experience, and conversions. I have conducted job analysis, training, and development to enhance performance outcomes for my teams and clients. I aim to leverage my knowledge, skills, and abilities in Industrial-Organizational Psychology, organizational development, change management, data analysis, marketing communications (MarCom), social networking, CRM, business automation, creative direction, and project management.